Facebook Promotion Guidelines Updated. Wall Giveaways Still a No-No.

Companies running social media promotions will want to stay abreast of Facebook's latest changes to its promotions policies. 

The bottom line is that it is still not permissable to run a giveaway on Facebook by simply asking people to enter by posting on a Wall of a Page, uploading a photo, or posting a status update.  We see many smaller companies run Facebook giveaways that way, and it's a "no-no" that could potentially result in your page being pulled.  Rather, promotions must still “be administered through an application on the platform”, meaning either a Facebook- or a third-party application (Wildfire is one example.)

What Facebook no longer requires is:

1. Prior written Facebook approval to administer a promotion on Facebook.

2. A minimum media spend threshold to support the promotion.

Which is good, because we're certain the vast majority of marketers were wholly unaware of these conditions!

Read more about Facebook's Promotion Policy Changes and its Full Promotions Policy.